Research into Film Audiences: Proposal and Questionnaires

These are the questionnaires that I emailed to 20 people.

This is a quantitive questionnaire about audience segmentation, film marketing and film exhibition. It is to produce numerical data for media research into the film industry.

Please tick the box that applies to you.

1) What gender are you?

Male [ ]
Female [ ]

2) How old are you?

Under 15 [ ]
15-25 [ ]
26-45 [ ]
46-64 [ ]
65+ [ ]

3) How many times do you go to the cinema?

Once a week or more [ ]
Once a fortnight [ ]
Once a month [ ]
Once every 6 months [ ]
Less than once every 6 months [ ]
Other [ ]

4) Which cinema do you prefer to go to?

Cinema City [ ]
Vue Cinemas [ ]
Odeon Cinema [ ]
Hollywood Screen Cinema [ ]
Other [ ]

5) Who do you usually go to the cinema with? (Select as many that apply)

On your own [ ]
With family [ ]
With friends [ ]
With a partner [ ]
Other [ ]

6) How do you prefer to watch films?

Cinema [ ]
DVD [ ]
Internet [ ]
Television [ ]
Other [ ]

7) Which genre of film do you prefer to watch?

Action [ ]
Adventure [ ]
Comedy [ ]
Crime [ ]
Drama [ ]
Fantasy [ ]
Horror [ ]
Musical [ ]
Romance [ ]
Rom-coms [ ]
Sci-fi [ ]
Thriller [ ]
War [ ]

8) Where do you find out about the films that you watch at the cinema?

Word of mouth [ ]
Television [ ]
Newspapers [ ]
Magazines [ ]
Radio [ ]
Internet [ ]
Cinema/DVD trailers [ ]
Billboards [ ]
Other [ ]