This is a qualitative questionnaire about audience segmentation, film marketing and film exhibition. It is to produce informational data for media research into the film industry.


Please write in depth answers to the questions.


1) What gender are you?


……………………………………………………………………………………………..........


2) How old are you?


………………………………………………………………………………………………......


3) How many times do you go to the cinema?


…………………………………………………………………………………………………...


4) Which cinema do you prefer to go to and why?


……………………………………………………………………………………………………

5) Who do you usually go to the cinema with?


…………………………………………………………………………………………………...


6) How do you prefer to watch films and why?


………………………………………………………………………....................................


7) Which genre of film do you prefer and why?


………………………………………..............................……………………………………


8) How do you usually find out about the films that you watch at
the cinema?


………………………………………..................................………………………………..